Currently designing financial products for users and brands at Accrue in NYC
I design for fintech users who have trust issues.
Designing the SNIPES Wallet
Accrue × SNIPES • 2025–2026
A co-branded loyalty wallet for a global footwear retailer, from the first research session through launch and a mid-flight pivot.
+$45 order value · 3× repeat purchases · 16% penetration
Read Case Study
You can't just give someone money
Accrue × SNIPES • 2026
Sending a friend wallet money, when the friend might not have the app, an account, or any interest in getting one.
6 recipient paths · 50+ screens · sole designer
Read Case StudyNobody saves up for a grocery run
Accrue × Westside Market • 2025
The same retention tactic worked at one merchant and died at another. Twenty customers explained why in a week.
20 interviews · 15 wallets taken apart · 4 tactics shipped
Read Case StudyBuilding a Manufacturer Sourcing Platform from Nothing
Pomu • 2024
A zero-to-one iOS sourcing app, and what an interface owes you when the model behind it is sometimes wrong.
40% faster sprints · 0 → 350+ at launch · shipped
Read Case StudyWhat's it like working with me?
References people wrote, and shoutouts from the channel. Colleagues and unannounced clients are redacted.
As our sole designer, Rashi owned SNIPES Reserve end to end and built our design system from scratch, 100+ components that let us ship faster without losing consistency. She doesn't wait for a perfect brief. She finds the real problem, pressure-tests it with the team, and comes back with work that's both considered and buildable. She thinks like a product owner, not just a designer.
Shoutout to @Rashi who put together a killer demo for [a national moving brand]. More work to do here but headed in the right direction!
Rashi is the designer every PM hopes to work with. She asks the uncomfortable questions early, holds a high bar on craft, and still knows when to make the pragmatic call to get something out the door. Her specs were clear enough that engineering rarely had to come back with questions, which says a lot.
Shoutout @Rashi for being a great help and an awesome designer!
Working alongside Rashi at Slash, I learned as much from how she thinks as from what she makes. She has a rare mix of visual taste and structural rigor, and her work always had a point of view. She was generous with feedback and made everyone around her sharper.
Shoutout to @Rashi — just ran the SNIPES team through the design updates in response to feedback and got a GREAT response
Rashi brings a founder's instinct to design. She moves fast, thinks in systems, and understands that good design is a business decision, not decoration. She took fuzzy early ideas and turned them into something users immediately understood.
As our sole designer, Rashi owned SNIPES Reserve end to end and built our design system from scratch, 100+ components that let us ship faster without losing consistency. She doesn't wait for a perfect brief. She finds the real problem, pressure-tests it with the team, and comes back with work that's both considered and buildable. She thinks like a product owner, not just a designer.
Shoutout to @Rashi who put together a killer demo for [a national moving brand]. More work to do here but headed in the right direction!
Rashi is the designer every PM hopes to work with. She asks the uncomfortable questions early, holds a high bar on craft, and still knows when to make the pragmatic call to get something out the door. Her specs were clear enough that engineering rarely had to come back with questions, which says a lot.
Shoutout @Rashi for being a great help and an awesome designer!
Working alongside Rashi at Slash, I learned as much from how she thinks as from what she makes. She has a rare mix of visual taste and structural rigor, and her work always had a point of view. She was generous with feedback and made everyone around her sharper.
Shoutout to @Rashi — just ran the SNIPES team through the design updates in response to feedback and got a GREAT response
Rashi brings a founder's instinct to design. She moves fast, thinks in systems, and understands that good design is a business decision, not decoration. She took fuzzy early ideas and turned them into something users immediately understood.
@Rashi! [a national moving brand] team was very complimentary — even said your designs were better than their current app UX
Rashi has a natural ability to simplify complex financial concepts and turn them into experiences that feel clear and intuitive. I especially admired her work on partnerships like Snipes and Westside Market, where she balanced strong user experience with each brand's unique identity.
Penny drop is LIVE! Props to @Rashi for the rapid design work!
Shoutout to @Rashi for getting the smart decline feature live!!! We just pushed to 100% of users — it improves the experience of card declines when funding the wallet, and we are already seeing it help customers resolve funding issues in store.
Huge shoutout to everyone who made the Westside Market launch possible. We changed the ENTIRE rewards system to allow prize pools and mystery rewards, built sweepstakes, winner and loser experiences, scratch-off experiences, and on top of that an entire app. This would not have been possible without the tireless work of @Rashi.
HUGE SHOUTOUT — we just wrapped a presentation at [a major fuel retailer]. @Rashi — her prototype demo had multiple stakeholders literally singing its praises during the meeting.
@Rashi! [a national moving brand] team was very complimentary — even said your designs were better than their current app UX
Rashi has a natural ability to simplify complex financial concepts and turn them into experiences that feel clear and intuitive. I especially admired her work on partnerships like Snipes and Westside Market, where she balanced strong user experience with each brand's unique identity.
Penny drop is LIVE! Props to @Rashi for the rapid design work!
Shoutout to @Rashi for getting the smart decline feature live!!! We just pushed to 100% of users — it improves the experience of card declines when funding the wallet, and we are already seeing it help customers resolve funding issues in store.
Huge shoutout to everyone who made the Westside Market launch possible. We changed the ENTIRE rewards system to allow prize pools and mystery rewards, built sweepstakes, winner and loser experiences, scratch-off experiences, and on top of that an entire app. This would not have been possible without the tireless work of @Rashi.
HUGE SHOUTOUT — we just wrapped a presentation at [a major fuel retailer]. @Rashi — her prototype demo had multiple stakeholders literally singing its praises during the meeting.
THE PLAYGROUND
Where ideas come to play
DIG.ARCHIVE
Pull a record, follow the connections, fall in.
A culture archive I designed, wrote and shipped on my own: 500 records joined by about 2,000 connections, a daily puzzle, and an offline-ready install. Researched, built and deployed solo.
ABOUT
I like the messy, undefined part — before anything's decided.
I design products for the real world — edge cases, constraints, and people who don't read instructions. Right now I'm the sole designer at a fintech startup, owning a loyalty product end to end and building the design system from scratch.
Brooklyn-based, Delhi-made. Off the clock I'm a novelist, painter, and bedroom songwriter who buys books faster than she finishes them.