PRODUCT & VISUAL DESIGNER
Moving rectangles
around (professionally)
Short on time? Here's my work in 120 seconds.
From Gut to Data: Redesigning Wallet Onboarding Twice
Accrue × SNIPES • 2025–2026
Reimagined the entire onboarding and backup payment flow twice — first by instinct before launch, then rebuilt with Mixpanel data after 86% of users abandoned the funding screen.
- Two-phase redesign (gut → data)
- Scan & Pay pivot + OCR card scanning
- User research with real people
One Balance, Four Products, 39 Million Customers
Accrue × Fortune 10 Energy Co. • 2025–2026
85% of customers had no loyalty product that fit them. I designed a four-tier product ladder, a unified balance model, and a gift card acquisition hook for 33M unreachable customers.
- $200M+ cobrand debit opportunity
- 4-tier product ladder for 39M customers
- Unified balance replacing 3 fragmented buckets
Scaling a design system across merchant brands
Accrue • 2023–2024
Built a token-driven design system that adapts to any merchant brand while preserving usability and consistency across 10+ integrations.
- Multi-merchant token architecture
- 40+ component variant library
- Automated QA pipeline
Making Strangers Trustworthy on a Secondhand Fashion Marketplace
Known Source • 2023
Buyers browsed but rarely bought. We A/B tested 3 brand discovery approaches and 2 dealer profile layouts, then built a trust system across the marketplace that drove a 30% sales increase.
- 67 screened, 6 interviewed for trust insights
- A/B tested filters + dealer profiles
- 30% sales increase, 64% faster task completion
Building a Manufacturer Sourcing Platform from Nothing
Pomu • 2024
No brand, no research, no product. I ran 20 interviews, built the visual identity, and designed an AI-powered sourcing platform that shipped in 6 months.
- 20 interviews + card sorting with 8 designers
- Full brand identity + product design
- AI image search + trust dashboard
What people say
“Rashi has an incredible eye for translating complex product requirements into clean, intuitive designs. She doesn't just make things look good — she makes them work.”
THE PLAYGROUND
Where ideas come to play
A collection of code experiments, motion studies, and half-baked ideas.
See allGradient Experiments
Exploring dynamic color gradients with CSS and canvas
View ProjectMicro-interactions
Reusable animation patterns for product interfaces
View ProjectDepth Studies
Playing with parallax and 3D transforms in the browser
View ProjectType Specimens
Variable font explorations and kinetic typography
View ProjectChart Sketches
Experimental chart types and data storytelling ideas
View ProjectComponent Lab
Prototyping new interaction patterns and UI primitives
View ProjectGradient Experiments
Exploring dynamic color gradients with CSS and canvas
View ProjectMicro-interactions
Reusable animation patterns for product interfaces
View ProjectDepth Studies
Playing with parallax and 3D transforms in the browser
View ProjectType Specimens
Variable font explorations and kinetic typography
View ProjectChart Sketches
Experimental chart types and data storytelling ideas
View ProjectComponent Lab
Prototyping new interaction patterns and UI primitives
View ProjectABOUT ME
More than just pixels
I design products that work in the real world, with edge cases, constraints, and people who don't read instructions.
Read full bioOFF THE CLOCK