ABOUT ME
Hi, I'm Rashi.
I move rectangles around professionally. Sometimes they even end up in the right place.
I'm a product designer in NYC designing financial systems at Accrue.
I turn messy constraints and complex logic into interfaces people can use without thinking too hard.
I design for real users, not ideal ones.
Skills
Toolkit
Design & Prototyping
Motion & Front-End
Research & Testing
Analytics
AI & Workflow
How I Think
A few patterns I've learned from designing real systems, plus how I approach messy problems.
Things I Notice
How I Work
I map failure states, edge cases, and recovery paths before visuals.
Experience
Accrue
Apr 2025 – PresentProduct Designer
New York, NY
Designing and scaling a white-label wallet and loyalty platform used by enterprise retail brands. Leading end-to-end product design across onboarding, payments, rewards, and system-level UX, with a strong focus on constraints, edge cases, and real-world behavior.
Orbit
Dec 2024 – Mar 2025Founding Product Designer & Strategist (Contract)
Remote, US
Led product definition and early design for a new platform from zero to MVP. Partnered closely with founders to shape product strategy, core flows, and positioning, translating ambiguous ideas into shippable concepts.
Pomu.io
Mar 2024 – Mar 2025Product Designer
Remote, US
Designed core product experiences for a marketplace platform, working across research, prototyping, and UI. Collaborated with engineering to iterate quickly and improve usability through testing and data-informed decisions.
NYU Tandon School of Engineering
Sep 2023 – Jun 2024UX Designer & Digital Media Strategist (Part-time)
Brooklyn, NY
Designed and built accessible digital experiences for academic conferences and events. Conducted usability testing, improved navigation and content structure, and ensured WCAG-compliant designs across web platforms.
Slash
Oct 2021 – Aug 2022Product Designer
Hyderabad, India
Redesigned a core booking experience for a home services product, focusing on simplifying selection and scheduling across services. Explored a multi-service booking flow and shipped improvements within technical constraints.
LIFE IN PHOTOS
